When someone clicks your ad, the actual amount you’re charged will be

When someone clicks your ad, the actual amount you’re charged will be

When someone clicks your ad, the actual amount you’re charged will be

1. The minimum needed to hold your ad position, under the maximum Cost Per Click (Maximum CPC) limit
2. The minimum needed to hold your ad position or 50% of your maximum Cost Per Click (Maximum CPC) bid, whichever is greater
3. The minimum needed to hold your ad position, but never less than 50% of your maximum Cost Per Click (Maximum CPC) bid
4. The minimum needed to hold your ad position, but never more than 120% of your maximum Cost Per Click (Maximum CPC) bid

The Correct Answer is option (1)

The minimum needed to hold your ad position, under the maximum Cost Per Click (Maximum CPC) limit

Explanation(s)

Your actual Cost Per Click (CPC) is the final amount that you are charged for a click. You are often charged less, sometimes much less than your maximum Cost Per Click (Maximum CPC) bid, which is the most you will typically be charged for a click. Actual CPC is often less than maximum CPC because, with the AdWords auction, the most that you will pay is what’s minimally required to hold your ad position and any ad formats that are shown with your ad, such as sitelinks.

Actual CPC is often less than max. CPC because with the AdWords auction, the most you will pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.