Reach wider audience with Collabs

To reach a wider audience with collabs, creators on YouTube often collaboration with other creators to make the video better to bring something into the content that couldn’t otherwise have been there and hopefully share their work with our audience and our work with their audience.

Like, if you made a video of my channel, and the channel of someone I’m looking to collaborate with don’t want it to be too much, because the audience would probably have already gotten that perspective if they already watch this channel.

But you don’t want it to be completely separate because then you’re sort of losing the connection to that topic. So having a slight overlap that’s the perfect opportunity to see if you can collaborate with that person. I think it often first helps to pick a video topic and then chose the collaborator.

So, we need to talk about it because that’s something I couldn’t speak to. They can say things that I wouldn’t have known to say and that helps the video. On the other hand, video where I had a bunch of different YouTubers in the video was really entertaining and exciting and it made that video better and also each one of them had their own voice and style and perspective that would make you want to go watch the rest of what they do so it was kind of a win-win situation.

The audience got a better video and each of those creators who participated got some people also going to watch the rest of what they did. The style of the collabs changes based on who’s involved.

The other side of it is when we just talking with a creator that’s the easiest type of video because they can riff on something forever they’re good on camera they can ask me questions I can ask them stuff. I’ve only had may be 1 or 2 creators in the area to collaborate with. So almost all of the rest of them are from people in different regions where I’ll either travel to them or have them submit a clip.

If you’re a newer channel looking to reach out toother, more established channels, you need to make your own videos as good as you can and then ideally, make your videos more inclusive, and they speak for themselves as far as people wanting to collaborate with you.

I think a practical suggestion as a small creator to reach out to big channels for a collab is, obviously there’s email,but also social media works really well. I think just tweeting at someone or getting in touch via social looks very different, especially if your audience backs you up or they say”Hey yeah, I’d also like to see that.” That looks very different in someone’s radar than an email does.

That’s actually how you got to agree to an interview someone. You can tweet him and there were obviously people seeing that tweet and replying and they got into that, and he agreed. So that’s definitely something that works. You can look at a collab 2 ways after the fact. You can look at it on paper,and the numbers and you can look at the final product the actual video.

Obviously on paper you want to see that the audience enjoyed the video that they got to see it and that may be some people from your channel went over and viewed their video and subscribed to their channel and vice versa. You also kind of just want the video to end up better than it would’ve been, if they weren’t involved.

So that’s more of a sentimental evaluation of a collab but I just kind of want to look back and say “I’m glad I brought them in” or “I’m glad I went to his studio,”or “I’m glad I had them in a Q&A.”

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